Post-production: Editting

Production: Organizing our footage

Dominant Reading

  Group:

This is just a quick catch up session that we did as a group. We thought it would be a good idea to check what our intended dominant readings are for the different things being represented in our film opening. We have recently learned about Stuart Hall’s Reception Theory with Dominant, Oppositional, and Negotiated readings. For our media text to be successful, we want to make sure the message is clear and able to reach the correct audience. Below we will discuss our intended readings, and compare them to the intended readings we made in our Statement of Intent earlier on in the project. It will be interesting to see if our ideas have evolved. 

	List	Our intended  Dominant Reading	How we will achieve this with technical elements
Individuals	Boss Candra	Powerful in terms of strength and influence Dedicated smart strong	Mise en scene: Suit, Luxurious Chair, Menacing smile Camera:Low Angle
Social group	Criminals	We wish to represent criminals and be evil and unjust.	This will be primarily shown with the bosses fighting style being dirty and unfair.
Places	Boss office Road	We want to show the bosses main “office” to be a place fit for a king and extravagant a reflection of a his  power and influence	As we can see here this is done with dark moody lighting. The dark wooden floor gives a rustic and luxurious feel. The boss also sits in a central position showing power within the room. The room is also a bit dirty and industrial with exposed piping this shows that he may be a careless person.
Events	Fighting Seduction	The fighting in this opening will be intense and over the top which we hope will add to the comedic	~ Abusing multiple cuts (make sure it has enough time frame for the audience to understand) ~ Close up shots ~ Gay Element for seduction
Overall Message	We wanted to show that evil or bad may be good in the short time but good will prevail in the long run.

How are these similar or different from your Statement of Intent?

• The bosses character traits are similar

• We want to reduce the vitality and amount of guards but we will still use them as comedic value.

Audience Feedback

 This post explains how we showed a rough draft of our film opening to some members of our target audience in order to receive helpful feedback. 

The purpose of a screen test is to gain audience feedback about our work and see if their are any improvements that can be made. We decided to use Google for to create a survey to share with our audience because it's easy to use make a forms from and has all the features we need such us uploading videos, and a variety of question types. Here are our questions: 

1.Which of these options do you think fits our movie title the best?

2.What do you think is missing in our movie that could be added or improved?

3.Which of these typefaces/fonts would fit the title?

4.How well do you think we portrayed the characters in this movie and how can we improve the representation of our movie?

5.Optional : what song or score would fit our fight scene? (Please Mention name of song and artist.)

We chose these questions because these were the areas that we needed the most feedback and outside opinions for We showed the clip to 4 members of our target audience to ensure that the feedback we receive is appropriate. Finding people for the screen test was easy/difficult because well four people is not alot of people some may not be motivated to watch a short film then answer questions which sometimes aren't multiple choice. Here is the draft that we showed audiences for the screen test: 

https://drive.google.com/drive/folders/1-L7bBJ8zFGizcL3MQ9GRU3RXNspUBP0V

Here are the results from the audience feedback:

From the feedback we learned firstly on the negative side, we needed to improve our fair editing but we hope to soon fix this by using Capcut premium which has more unlocked features which give us more creativity. Also, the sound was a bit bad as we didn't have proper mics our sound equipment in the location and our sound effects also need to be improved. Lastly, one participant as well commented about the super video quality probably due to the use of phones and the lack of light in the location. But on the good side people said our acting was very good and as for the questions about the type font people chose Zenaida and for the title people liked Mark Choi: No Mercy.

We are going to change the use of forms as due to it being online people's responses were minimal and lacked more information. I think next time we'll use focus groups instead as it allows for more in-depth data collection which can give us more feedback and opinions.

This screening test was a useful part of our process because it gave us feedback to help us improve and gave us a second opinion which helped settle decisions for us.

Reflection: The screen test was beneficial as it showed our audience our film opening and received feedback/suggestions that could be improved to maximise our film's performance and quality. However, next time we will use focus groups instead of Google Forms as the answers given by the participants do not satisfy us completely.