Here is my critical reflection on question CCR 1:
Tuesday, March 11, 2025
Wednesday, March 5, 2025
Typeface Development: Title & Credits
This blog post shows the development of different versions of the fonts and typefaces that will be used in our film opening. This blog post is made by Kenzo.
Reflection: We tested out multiple fonts in an online app called Canva and chose the one that was suitable for our film opening. We spent a lot of time on this section because choosing the precise fonts and typefaces allows our opening film to convey its mood in a fraction of a few seconds and the audience's expectations. I asked a few opinions from my group mates and the chosen type face that we will be using is on the last page of the Canva page.
Monday, February 3, 2025
Post-production: Editting
This is a blogpost outlining our editting process. This was made by Maha
This is our first shooting for the Opening Scene
- More camera angle
- Give music
- Better cut
- Typeface
Production: Organizing our footage
This blog post consist of how we organize our footage after shooting. This blogpost is made by Candra.
The apps we used to edit are :
we used this app as a way to control the drone and transfer footage from our drone. A problem I encounter was due to connection issues controlling the drone would be hard as there was a noticable delay which made it hard to do micro adjustments and keep the drone in a good position. To solve this problem I had 2 solutions: A I would get a controller and be able to use DJI’s proprietary wireless solution instead of wifi from my phone to the drone but that would include buying more expensive equipment. So instead I trusted the drones ability to fly and track targets autonimously but this meant I had no control over the drones actions. Aswell during the transfer of the footage the drone would often disconnect from the phone which meant it had to be reconnected to continue the download, again the only solution to this was to get a remote as it could transfer faster and would be in the form of an SD.
Google drive:

Google drive is very useful to store videos as it keeps the resolution of the video the same unlike other apps which might reduce the quality of the video , this helps us to organise which clips do we use and which typeface and fonts we use we put it in the google drive , however the time needed to upload the video into the drive is a lot , which makes it longer to share videos through the files , our solution is to use other device first so that we could use time as effective as possible
whatsapp :

Whatsapp really helps us communicate long distance , also we are used to using this app which makes us easier to communicate with each other , also this app has a call feature which helps us communicate through call so that we can have better communication between each member of the group , however when sending videos or photos through whatsapp the quality of the video or photo would be bad , so we use google drive to share the videos and other important things related to our project .
Reflection: In order to have a good film opening, we had to organize our footage so that it could speed up our time in doing the film opening. We did this also because if files were lost accidentally, we have files to recover from these online apps.
Dominant Reading
This is our table of dominant readings in our texts and how we plan to achieve this. This blog post was made by Gusde.
This is just a quick catch up session that we did as a group. We thought it would be a good idea to check what our intended dominant readings are for the different things being represented in our film opening. We have recently learned about Stuart Hall’s Reception Theory with Dominant, Oppositional, and Negotiated readings. For our media text to be successful, we want to make sure the message is clear and able to reach the correct audience. Below we will discuss our intended readings, and compare them to the intended readings we made in our Statement of Intent earlier on in the project. It will be interesting to see if our ideas have evolved.
List | Our intended Dominant Reading | How we will achieve this with technical elements | |
Individuals | Boss Mark Choi | Powerful in terms of strength and influence Dedicated smart strong Reckless rash underprepared naive | Mise en scene: Suit, Luxurious Chair, Menacing smile |
Social group | Criminals | We wish to represent criminals and be evil and unjust. | This will be primarily shown with the bosses fighting style being dirty and unfair. |
Places | Boss office | We want to show the bosses main “office” to be a place fit for a king and extravagant a reflection of a his power and influence | As we can see here this is done with dark moody lighting. The dark wooden floor gives a rustic and luxurious feel. The boss also sits in a central position showing power within the room. The room is also a bit dirty and industrial with exposed piping this shows that he may be a careless person. |
Events | Fighting | The fighting in this opening will be intense and over the top which we hope will add to the comedic | ~ Abusing multiple cuts (make sure it has enough time frame for the audience to understand) |
Overall Message | We wanted to show that evil or bad may be good in the short time but good will prevail in the long run. | ||
How are these similar or different from your Statement of Intent?
The bosses character traits are similar
We want to reduce the vitality and amount of guards but we will still use them as comedic value.
Reflection:
The dominant reading is useful for our film opening because it shows how we are going to represent our film opening and how they are going to receive our film opening message. This could create meanings and touch the audience reaction and emotion.
Audience Feedback
This post explains how we showed a rough draft of our film opening to some members of our target audience in order to receive helpful feedback.
The purpose of a screen test is to gain audience feedback about our work and see if their are any improvements that can be made. We decided to use Google for to create a survey to share with our audience because it's easy to use make a forms from and has all the features we need such us uploading videos, and a variety of question types. Here are our questions:
1.Which of these options do you think fits our movie title the best?
2.What do you think is missing in our movie that could be added or improved?
3.Which of these typefaces/fonts would fit the title?
4.How well do you think we portrayed the characters in this movie and how can we improve the representation of our movie?
5.Optional : what song or score would fit our fight scene? (Please Mention name of song and artist.)
We chose these questions because these were the areas that we needed the most feedback and outside opinions for We showed the clip to 4 members of our target audience to ensure that the feedback we receive is appropriate. Finding people for the screen test was easy/difficult because well four people is not alot of people some may not be motivated to watch a short film then answer questions which sometimes aren't multiple choice. Here is the draft that we showed audiences for the screen test:
https://drive.google.com/drive/folders/1-L7bBJ8zFGizcL3MQ9GRU3RXNspUBP0V
Here are the results from the audience feedback:
From the feedback we learned firstly on the negative side, we needed to improve our fair editing but we hope to soon fix this by using Capcut premium which has more unlocked features which give us more creativity. Also, the sound was a bit bad as we didn't have proper mics our sound equipment in the location and our sound effects also need to be improved. Lastly, one participant as well commented about the super video quality probably due to the use of phones and the lack of light in the location. But on the good side people said our acting was very good and as for the questions about the type font people chose Zenaida and for the title people liked Mark Choi: No Mercy.
We are going to change the use of forms as due to it being online people's responses were minimal and lacked more information. I think next time we'll use focus groups instead as it allows for more in-depth data collection which can give us more feedback and opinions.
This screening test was a useful part of our process because it gave us feedback to help us improve and gave us a second opinion which helped settle decisions for us.
Reflection: The screen test was beneficial as it showed our audience our film opening and received feedback/suggestions that could be improved to maximise our film's performance and quality. However, next time we will use focus groups instead of Google Forms as the answers given by the participants do not satisfy us completely.
Wednesday, January 22, 2025
Production: Behind the Scenes
This blog post contains all the jobs and tasks given to our members behind the camera to assist us during the shooting. This blog is written by Kenzo.
Creative And Arts Crew:
Storyboard Writer: Kenzo
Set Design: Kenzo, Gusde
Make-up artist: Candra, Maha
Camera and VFX Department: (The tech people)
Lighting Technician: Gusde
Editor: Maha
Camera Operator: Kenzo (stunt cameraman), Gusde (drone operator)
Above the line: (The one in charge)
Director: Gusde
Assistant Director: Kenzo
Pictures of Behind the Scenes (taken by Kenzo):
Reflection: From the task given to our members, shooting the film makes it a lot easier as the people assigned to these roles are specialised in the assigned task. Without doing this, the final result of the film would not look great and conflict would probably happen between us when deciding. We also took a few pictures behind the scenes as a piece of evidence that we shot this on our own and how it looked like during the shooting.
Critical Reflection
This is my CR essay for Comp 3. In case some pictures are not properly labeled refer to the google docs: https://docs.google.com/document/d/...
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This is my team for Comp 3. Kenneth Lee: Jeremy: Candra:
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This blog post shows the research I've done and the progress to reach the final Digipak. This blog was mainly made by Kenzo and was assi...
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Before heading to our location to shoot the tourism ad, we list the locations and risk assessments in which we will likely shoot our film. L...





