What is genre?

What is Genre?

It will be a summary of today's lesson about genre.

From what I learned, genre is a type of movie that attracts or achieves what the audience is looking for. Genre convention is the elements that are included in the movie such as the key events or the plot.

Choose any movie, and describe the genre and the genre conventions of the movie. Describe its audience (demo/psycho). How is the audience appealed to?

Chosen movie: Star Wars: Revenge of the Sith
Trailer: 

Star Wars follows the genre of sci-fi. Some genre conventions included in the movie are spaceships and aliens outside in the vast space. This movie is made for children around the ages of 5-15 however some people who are in the age above 15 watch this movie and usually are families who go to the film with their kids. The reason why the audience is appealed to the movie is due to the well-made storyline and the remarkable CGI during that year. The choice of the wonderful location and the awesome camera work of the scene make it look wonderful.


Chosen movie: Joker Folie A Deux
Trailer: 

Joker folie a deux follows the genre of action and romance. The genre convention used to support action is the explosion that is happening in the scene and the relationship Joker creates with a woman in the scene. The target audience for this movie is made for people of mature ages (middle-aged) as this movie contains violence towards some characters. The main reason why audiences are attracted to this movie is because it is the next chapter of the original film "Joker." Another honourable mention is because of the choice of lighting used to convey emotion to the audience while watching the movie.


Chosen movie: A Quiet Place Part 2
Trailer: 

The trailer of this movie maintains a suspenseful, survivalist atmosphere just like in the first movie (A Quite Place) while maintaining the same horror and thriller genre. This movie is set in a post-apocalyptic world invaded by a mysterious creature who hunts by sound and forces the protagonist to stay quiet and navigate through a world of silence which allows us to recognize the genre convention. Another genre convention used is the use of tense quiet, well-used sudden sound leaps to scare the viewers and the constant threat of an invisible monster highlighted in the trailer. Another element that shows a survival thriller is the bravery of the characters to outrun the monster. The target audience of the trailer includes viewers who enjoy post-apocalyptic settings and is not recommended for kids under the age of 13 to watch this movie due to the act of violence included in the film.

Chosen movie: Twisters
Trailer: 

The trailer showcases the film as a thrilling natural disaster movie which is mostly known for its dramatic action scenes, imaginary natural disasters and high stakes. The genre convention used in this trailer highlights the violent force of tornadoes by showing people desperately trying to escape the onslaught of nature's wrath. From the trailer, we can see some elements to support the genre convention such as horrific scenes of gigantic tornadoes tearing across the landscape. The target audience for this trailer is fans who love action-packed films and disaster films.

Research

Here is the research of my tourism ad project.

Research for STA Travel AD Move: 

\


1) Who is the target audience?
The target audience is young and old people who enjoy travelling and exploring the world. Their ages are usually around 30 to 50 years old. The reason is that the ad's actor is a man around his 40 age.

2) How is this audience usually targeted?
They usually display sceneries, beautiful landmarks, and their culture from every part of the country.

3) Does this advert conform or subvert the normal way?
This advert uses a unique style of advertising than any other tourism advertisement. It starts with the character walking closely to the camera picture by picture showing every beautiful landscape from every country.

4) What images/locations were used to appeal to the audience?
Images such as the unique culture of each country are shown in the advert which creates a beautiful impression on the audience's mind.

5) What sounds/music were used to appeal to the audience?
It uses energetic music that follows the rhythm of the advertisement.

6) What people were shown in the ad? How do they appeal to the audience?
A single person who travels around the world and takes pictures of himself frame by frame. There were a couple of images where there were a crowd of people behind him.

7) What is the message of this advert?
It encourages the audience to get up from their house (from the title "Move") and try to explore the wonders of the world.

8) How was this advert distributed? What does it tell about the audience?
This advert is distributed on YouTube. It tells me that the audience they are looking for is adventurous and mostly people who seek fun in exploring countries.

Research for The North Face AD:





1) Who is the target audience?
The advertisement targets both genders of urban explorers who love to explore abandoned buildings and style themselves with the latest fashion trends. It is also targeted from young to middle-aged people. 

2) How is this audience usually targeted?
They are targeted through social media advertisements or content creators.

3) Does this advert conform or subvert the normal way?
This advert conforms to the normal way an advertisement would do.

4) What images/locations were used to appeal to the audience?
The scenes are located in the cityscapes, where they are filmed in abandoned buildings or under the roadway.

5) What sounds/music were used to appeal to the audience?
They use healing relaxing nature music such as the bird chirping in the background.

6) What people were shown in the ad? How do they appeal to the audience?
Different types of young people male and female posing wearing the NorthFace product. It appeals to the audience because it showcases the product in real time while the models are wearing it.

7) What is the message of this advert?
The advertisement is trying to convey a message of their commitment towards their product to provide the best comfort to their buyers. It also encourages the audience to go urban exploring using the NorthFace product.

8) How was this advert distributed? What does it tell about the audience?
This advert is distributed through YouTube. This tells me that the audience is most likely into exploring metropolitan areas.

Research for The North Face AD:

1) Who is the target audience?

This advertisement is targeted towards young to middle-aged men and women who love photography and explore remote areas in metropolitan city landscapes.

2) How is this audience usually targeted?
The audience is usually targeted through social media advertisements or content creators. Or possibly billboards.

3) Does this advert conform or subvert the normal way?

This advert conforms to the normal way of advertising.

4) What images/locations were used to appeal to the audience?

The locations are filmed in the remote areas of the city landscapes.

5) What sounds/music were used to appeal to the audience?

It has an upbeat music which follows the rhythm of the character in the scenes.

6) What people were shown in the ad? How do they appeal to the audience?

It shows a young photographer who is trying to reach the top of the building crossing obstacles like climbing the ladder and dropping down platforms. It creates a bit sense of action in the advertisement.

7) What is the message of this advert?

It is trying to convey a message to the audience that NorthFace will always be committed on making the best comfort clothing towards their buyer and will always support them through urban exploring.

8) How was this advert distributed? What does it tell about the audience?

The advert is distributed through YouTube. This tells the audience it is targeting are urban explorers who wish to find joy in exploring.

Self-Reflection: Research helped me and my team to further understand the genre and travel convention of travel-related media. This helps us to understand what our target audience is appealed to and what kind of sound are used to attract the audience's attention. We also realised that most advertisement has a message conveyed to the audience which could be useful when we are making our advertisement.

My Team

Here are all my teammates who participated in the project:

Jeremy Arnold Setiawan: https://jeremy-regentsmedia.blogspot.com/
Kenneth Robertson Lee: https://kenneth-regentsmedia.blogspot.com/ 

Self-Reflection: The teacher gave us an option to pick our own team so I picked the people who are talented and close friends. Each of us has a good talent such as Arnold being really good at video editing and Kenneth being good at acting in front of the camera. In the early weeks of the project, we had a really good start because we had a lot of great ideas. However as weeks went by, our team started to fall off because we started to get lazy and conflicts started to erupt. In the end, we did finish the video but at a lot of cost.

Weekly Progress & Plan

Here is the plan for my project, as well as weekly updates tracking my progress.

Week	Start Date		Task		Blogpost Title	Content	Deadline
W1	22 July
W2	29 July	Pre Production	Research	1	Brief	Description of the brief, embed PowerPoint	W2
				2	Plan & Weekly Progress	Plan for the whole project, Weekly diary	W2
				3	Team	Your team + Links to their blogs	W2
				4	Research	Research into documentary openings of the same genre	W4
W3	5 August		Plan	5	Statement of Intent	Plan for the product	W4
				6	Storyboard	Scene by scene storyboard	W5
				7	Location Scout & Risk Assessment	Possible shooting locations, risk assessment table	W5
W4	12 August
W5	19 August	Production	Produce	8	Behind the Scenes	Images of the shoot	W8
W6	26 August
W7	2 September	Post Production	Edit/Reflection	10	Editing Process	How did you edit? Challenges, solutions	W9
				11	Self Reflection	Self Reflection Presentation	W9
W8	9 September		Edit
W9	16 September		Submission	12	Final	Final ad	W9

My Week 1 Progress
Basic Introduction to Media Studies.

My Week 2 Progress
This week we learned a lot of semiotics such as camera works, miss en scene and many others. I think this will be useful for the project because it helps us attract the audience if we perform well. The problem I have in learning semiotics is that there are different types of semiotics and it would probably be difficult to insert them into some scenes.

My Week 3 Progress
In this week we learn more about types of camera movements and angles. Many of them need to be memorized but I can do it. We also did some work for the project such as the statement of intent.

My Week 4  Progress
This week we learned again more about camera angles and movements but now we have an extra topic which is about sound. We also did some project work such as the location scout and risk assessment when the teacher wasn't here. 

My Week 5 Progress
This week we learned about miss-on-scene and reviewed more about camera angles and movements. Miss-en-scene is a French term which creates a visual presentation of a film or a play. This would be helpful for our tourism project because it expresses the scene by creating a sense of time and space, and setting a sense of time and space, and setting a mood. This week I missed one Media studies lesson about video editing. 

My Week 6 Progress
This week, we learned about different Genre theories from different genre theorists such as:
- Steve Neale
- David Buckingham
We would try to apply those theories that we have learnt into the final ad video.

My Week 7 Progress
Narrative Theory
- Barthes

- Levi Strauss

My Week 8 Progress

This week we mostly continued our project and added some parts to our blog such as the CCR and the self-reflection that we needed to add on every blog. I think the self-reflection helps us to identify the problems that we have run into and how would tackle or improve ourselves if we encountered that problem again. The CCR also has the same purpose as the self-reflection but it is more in-depth.

Self-Reflection: This blog shows the weekly progress that I have made over 9 weeks. I learned a lot of useful knowledge such as camera work and sound work which proved to be really helpful and crucial when doing the travel advertisement. The plan kept my team schedule on track and finished most of our tasks before reaching the deadlines. 

Project Brief

 Here is the brief for my tourism ad project.

Self-Reflection: This is the first blog I made, I feel really excited to start doing this filming project because this is my first time doing it and I hope it goes well without any trouble.