Here is the research of my tourism ad project.
Research for STA Travel AD Move:
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1) Who is the target audience?
The target audience is young and old people who enjoy travelling and exploring the world. Their ages are usually around 30 to 50 years old. The reason is that the ad's actor is a man around his 40 age.
2) How is this audience usually targeted?
They usually display sceneries, beautiful landmarks, and their culture from every part of the country.
3) Does this advert conform or subvert the normal way?
This advert uses a unique style of advertising than any other tourism advertisement. It starts with the character walking closely to the camera picture by picture showing every beautiful landscape from every country.
4) What images/locations were used to appeal to the audience?
Images such as the unique culture of each country are shown in the advert which creates a beautiful impression on the audience's mind.
5) What sounds/music were used to appeal to the audience?
It uses energetic music that follows the rhythm of the advertisement.
6) What people were shown in the ad? How do they appeal to the audience?
A single person who travels around the world and takes pictures of himself frame by frame. There were a couple of images where there were a crowd of people behind him.
7) What is the message of this advert?
It encourages the audience to get up from their house (from the title "Move") and try to explore the wonders of the world.
8) How was this advert distributed? What does it tell about the audience?
This advert is distributed on YouTube. It tells me that the audience they are looking for is adventurous and mostly people who seek fun in exploring countries.
Research for The North Face AD:
1) Who is the target audience?
The advertisement targets both genders of urban explorers who love to explore abandoned buildings and style themselves with the latest fashion trends. It is also targeted from young to middle-aged people.
2) How is this audience usually targeted?
They are targeted through social media advertisements or content creators.
3) Does this advert conform or subvert the normal way?
This advert conforms to the normal way an advertisement would do.
4) What images/locations were used to appeal to the audience?
The scenes are located in the cityscapes, where they are filmed in abandoned buildings or under the roadway.
5) What sounds/music were used to appeal to the audience?
They use healing relaxing nature music such as the bird chirping in the background.
6) What people were shown in the ad? How do they appeal to the audience?
Different types of young people male and female posing wearing the NorthFace product. It appeals to the audience because it showcases the product in real time while the models are wearing it.
7) What is the message of this advert?
The advertisement is trying to convey a message of their commitment towards their product to provide the best comfort to their buyers. It also encourages the audience to go urban exploring using the NorthFace product.
8) How was this advert distributed? What does it tell about the audience?
This advert is distributed through YouTube. This tells me that the audience is most likely into exploring metropolitan areas.
Research for The North Face AD:
1) Who is the target audience?
The audience is usually targeted through social media advertisements or content creators. Or possibly billboards.
Self-Reflection: Research helped me and my team to further understand the genre and travel convention of travel-related media. This helps us to understand what our target audience is appealed to and what kind of sound are used to attract the audience's attention. We also realised that most advertisement has a message conveyed to the audience which could be useful when we are making our advertisement.
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