Statement of Intent

Here is my statement of Intent for the tourism ad:

Self-Reflection: My group mate Kenneth Lee did most of the writing and together we crafted some of the ideas. Most of the time, Kenneth Lee crafted some weird ideas into the statement of intent which most of us disagree with. The statement of intent, it creates an overall view of what audience we are targeting and what uniqueness is there in our advertisement compared to other travel advertisements. Without it, we would be advertising to the wrong audience and would cause our score to drop tremendously.