Classwork: Persona + Brand

This blog contains the classwork we did relating to Persona and Branding for our music video. The branding was made by Kenzo, and the persona classwork was made by the whole group.

Classwork: Persona by Kenzo Susanto

Here is the mindmap we did for our main character that will be shown in our music video:

Reflection: Doing the branding was pretty hard, as this was also my first time doing this. Eventually, I quickly got the hang of it and finished it just 1 day before the submission. I don't know if this is going to be useful for our music video, but probably be useful for the social media or digipak section. I just hope that my group don't go off course from the mindmap I made. 

UPDATE: Turns out this was very useful because when we entered the shooting location, we knew what we had to do as the persona branch from the mind map gave us a bit of visual on how the video will look like. However, we did went abit off course with the outfit of our artists, but aside from that I think I did pretty well on this.